A Story of freshness
Just a few words to sum up the creators behind AARU and their mission. It's the desire to create Handmade bath, body, skin, and hair products that nourishes the mind combined with the want to celebrate the joy of life by giving you the energy to press through, is that lead to the birth of this unique black owned company.
Therefore, it's no surprise AAUR was chosen for the company. In ancient Egyptian mythology, the fields of Aaru , known also as the Field of Reeds, is the heavenly paradise where Osiris rules once he had displaced Anubis in the Ogdoad. It has been described as the ka (a part of the soul) of the Nile Delta.